More and more people today are shopping through the Internet, while some businesses thrive solely through online transactions. E-commerce is flourishing as more establishments and companies are now going online to expand their coverage and market.
Electronic commerce is present in most industries, from shopping and consumer businesses to automotive, real estate, health, and even online gaming. No doubt, it will soon be at par with real world commerce.
Examples of Booming Electronic Commerce
Ebay is one company that thrives online and whose trading platform relies solely on e-commerce. People trade and shop at Ebay for goods and services, while at the same time make money out of items they no longer use. Amazon is another good example of electronic commerce that continues to enjoy rising popularity.
In the gaming world, players from around the world pay to gain access to gaming platforms, while some are willing to pay for added benefits and secure significant advantages over other players. The same is true with betting and casino. Online payments for tokens and bets are now widely used by casino players, further boosting electronic commerce across the globe.
Types of E-Commerce
Going online is now imperative for companies to remain competitive. Even real-world establishments like McDonalds and Starbucks have their own respective mobile apps for people on the go, and thereby are capturing a wider market.
If you have a business and you want to transact through the Internet, it is important to first understand the different types of e-commerce in order to cater to the right market for your business.
Business to Consumer
Starting with the most popular type, business to consumer electronic commerce is a type of online transaction between the business and its direct consumers. This is the type used by popular consumer companies like Adidas, Nike, Guess, and Crocs, among others. If you have some products to sell and you want to sell directly to the users, then you are involved in business to consumer e-commerce.
Business to Business
This type is for suppliers where the products they are selling are not for the end users but to companies who are using them as part of their services or business. This is the platform where companies transact with other businesses or establishments over the Internet. An excellent example is a flour company that sells its products to bakeshops, cake houses and restaurants.
Consumer to Business
In this scenario, it is the consumers selling their services to businesses. An example of consumer to business electronic commerce is paid surveys, where you get paid for taking part in the survey online. Web developers, who get paid for writing programs and developing websites, are another good example.
Consumer to Consumer
Ebay and Amazon are partly founded on consumer to consumer platforms, where consumers can sell goods that they are no longer using, although both companies are also involved in business to consumer Internet commerce, since some brands are also selling their products through these sites.
E-commerce for Your Business
Before you go online and take part in e-commerce, it is best to know the type that is best suited for your company. By doing so, you can properly position your marketing campaign for the right channels. Don’t limit your transactions to only one type. You may expand to other types for a better share of your market, and for a more expansive coverage.